SEO auditing tools provide businesses with a report of their website’s SEO “health." These products identify content-based or technical issues that may impact a website’s search ranking and make suggestions for potential improvement. Products in the SEO category must offer one or more of the following functions: SEO audits, rank tracking, keyword research, content optimization, or link building.
SEO tools are often used by product and marketing teams, as well as SEO specialists, to identify areas for improvement on their web properties that could help produce higher rankings in search engines such as Google, Yahoo, and Bing. Many tools also offer competitor data and broad industry analysis. These tools provide SEO insights to companies through a variety of different features, helping identify the best strategies to improve a website’s search relevance. Search engine optimization (SEO) tools, or organic search marketing software, are designed to improve the ranking of websites in search engine results pages (SERPs) without paying the search engine provider for placement.
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